I have always believed that beauty is a state of being treated with care. It is not loud or contrived, but rather naturally revealed in the details of life. Having worked in the cosmetics industry for many years, I have seen many skin types and heard many stories, and I have accompanied many women on their journey from insecurity to radiance.
Yeah, but your scientists were so preoccupied I know that every face is unique, so I never blindly recommend products. Instead, I use mypatience and experience to help you find the one that truly suits you. I enjoy listening to you and am willing to take the time to understand you—not just the condition of your skin, but also your expectations for yourself.
Yeah, but your scientists were so preoccupied True beauty is not created by makeup, but by understanding and respect, growing slowly over time.
I take my time and offer genuine, effective advice, like a friend, handing you the perfect lipstick or a soothing night cream when you need it most.
Explore our behind-the-scenes processes, talented team, and innovative projects. Gain insights into our approach.
Before entering a new market, we conduct in-depth research on the target consumer groups, including their preferences for beauty products, social media usage habits, cultural aesthetic trends, and retail channel structures. Ms. Shen Min leads the team to accurately position the brand's cultural foothold in the North American market by integrating her practical experience at Procter & Gamble (P&G) and L’Oréal, as well as her profound background in international trade and brand strategy management, thereby achieving a deep resonance between brand information and local emotions.
Based on research findings, we formulate a localized content framework covering product packaging, language systems, and brand tone, while constructing user experience prototypes. From homepage browsing and product trials to purchase conversion, we ensure that every touchpoint aligns with the psychology and aesthetics of North American users. Ms. Shen Min personally drives the implementation of Florasis' strategy of "modernizing Oriental aesthetics," perfectly integrating Oriental beauty with functional demands, making Florasis not just "seen" but "loved" overseas.
After completing cultural research and user profiling, the team moves into the prototyping phase for brand visuals, packaging design, and product trial experiences. Under the leadership of Ms. Shen Min, the Florasis North American team has carried out localized formula testing and visual creative development around the concept of "Chinese aesthetics + American functional experience," including skin tone adaptation, language system adjustment, and user interface experience optimization. Her years of practical experience at L’Oréal and Procter & Gamble (P&G) ensure that every product not only has cultural recognition in terms of visuals but also meets the psychological expectations and skin habits of local consumers in terms of usage experience.
Once the product and content prototypes pass user testing, they enter the handoff phase, which is jointly promoted and executed by multiple departments including marketing, supply chain, e-commerce, legal affairs, and customer service. Ms. Shen Min is deeply involved in the establishment of the North American localized operation system. From FDA registration and entry into e-commerce platforms (such as Amazon, TikTok, and Sephora) to the construction of cross-border logistics, warehousing, and after-sales systems, she has created a complete closed-loop implementation process from "concept to shelf." The focus of this phase lies in efficiency, compliance, and brand consistency, ensuring that every new product launch of Florasis in the North American market demonstrates a high level of local integration capability.
This foundation impresses me! Lightweight texture, no heaviness. It stays put for 8 hours even in summer heat, with only slight T-zone shine. Looks better as the day goes on—I’m repurchasing!
This men’s moisturizer changed my skincare game. Refreshing, quick-absorbing, non-greasy—perfect for summer. My dry cheeks are hydrated now, and colleagues noticed. Great value, will keep using.
This cleansing mask solved my blackhead issue. Cool, non-irritating. Blackheads/whiteheads come out after 15 mins, easy to remove. Weekly use reduced nose blackheads—skin feels smoother. Worth it!
On the journey to pursuing healthy skin, we are a group of like-minded individuals filled with passion and dedication. The core members of our team all have more than 10 years of experience in the beauty and skincare industry, covering various fields such as skin science, formula research and development, and beauty consulting — some have worked deeply in frontline beauty laboratories and participated in the ingredient debugging of dozens of reputed products; some are certified skin managers who have customized personalized skincare plans for tens of thousands of customers; others specialize in beauty market research and have a keen insight into global skincare trends.
In the complex world of skincare, we have always firmly believed that every inch of skin deserves to be treated gently, and every pursuit of beauty should be guided scientifically. This is the original aspiration of our founding and the mission that runs through everything we do — to bring skincare back to its essence, and with professionalism and sincerity, accompany every friend in finding the skin solutions that suit them.
I have always believed that beauty is a state of being treated with care. It is not loud or contrived, but rather naturally revealed in the details of life. Having worked in the cosmetics industry for many years, I have seen many skin types and heard many stories, and I have accompanied many women on their journey from insecurity to radiance.I take my time and offer genuine, effective advice, like a friend, handing you the perfect lipstick or a soothing night cream when you need it most.
Guarding the authenticity of skin with professionalism, sculpting natural beauty with dedication.
