Pioneered the creation of a tech-integrated beauty retail portfolio with virtual try-on capabilities, serving beauty brands and retail chains. Centered on enhancing customer experience and boosting conversion rates, the project integrated AR technology development, consumer behavior analysis, and omnichannel sales strategy. Worked with a team of tech developers, beauty retail experts, and digital marketing specialists to deliver seamless online-offline experiences. Over 2 years, the portfolio transformed traditional beauty retail models with remarkable results.
Partnered with 12 leading beauty brands, covering 500+ retail locations；Increased online-to-offline conversion by 40% and average transaction value by 25%；Invited to speak at Global Beauty Tech Summit on digital retail innovation
