Led the North American market entry strategy for Florasis, a premium Chinese cosmetics brand known for its fusion of traditional Chinese aesthetics and modern innovation. This included end-to-end go-to-market planning, cross-border logistics setup, regulatory compliance (FDA), localization of digital content, and partnerships with platforms like Amazon, TikTok, and Sephora. Achieved +350% YoY growth in e-commerce sales within 18 months and brand exposure to over 10M U.S. consumers.
Built full North American operational infrastructure from zero Formulated the U.S. digital marketing blueprint across TikTok & IG Collaborated with designers to adapt UI/UX and packaging to American audiences Created “Florasis Her Voice” philanthropic campaign for multicultural women entrepreneurs
